Platform
Podcast.rs brings podcasts from Serbia and the region together in one place. It helps listeners discover new shows and creators reach an audience.
Podkast Podrška · a Belgrade-based association, since 2019
When newsrooms are under pressure, the microphone stays free.
We build infrastructure for independent audio journalism in the Balkans. We launched Podcast.rs, conduct the only podcast audience research in Serbia and the region, and teach journalists to tell stories through sound. We work with investigative newsrooms to help their reporting reach people who might never read it.
- 594
- podcasts from the region in the Podcast.rs archive
- 46,000+
- published episodes
- 905
- responses across two Sluška audience surveys
- 6
- donor-funded projects since 2019
Who we are
We began by deciding not to compete.
In April 2019, IREX organised MediaJam at Belgrade’s Impact Hub: a hackathon with one task — to design a podcast platform for Serbia. Two teams shared first place. One was led by Vladimir Radinović from the Polish startup RadioKit; the other by Goran Vojteški and the team behind what was then a modest website, Podcast.rs.
As the judges announced the result, Vladimir turned to Goran: “This scene is too small for two platforms. Shall we work together?” We applied for a grant as a single team and registered the Podkast Podrška association in August 2019.
For years, the public knew us only as Podcast.rs. This website shows what stands behind the platform.
Why podcasts, why now
The freedom a newsroom can no longer guarantee.
Serbia is a country of captured media. Much of its national television and daily press is under government influence, while independent journalists work under constant pressure.
In this environment, podcasts offer something that has become rare: editorial freedom. You do not need a frequency, a licence or an owner. You need a microphone, a story and an audience that trusts you.
We have already seen this in neighbouring countries. In Poland and Hungary, when public service broadcasters were brought under political control, many journalists lost their jobs. They continued working through podcasts and online audio channels and, with listener support, built new, sustainable media outlets.
That is why we are building more than a platform. We are creating the conditions for independent journalism to move into audio, find an audience and survive.
What we do
Five things the podcast scene needs — and we are building.
Research
Sluška is the region’s only podcast audience study. Its first edition, in 2023, gathered 350 responses; the second, in 2025, gathered 555. Alongside Sluška, we conducted Monitor in 2023, surveying 52 podcast teams about what they need to survive.
Education
Since 2019, we have held more than 15 workshops for over 150 journalists, students and creators. We learn by doing: everyone arrives with a topic and leaves with a plan, a script or a finished episode.
Newsroom support
We have advised and supported newsrooms and creators including CINS, KRIK, BIRN, Vreme, N1, Nova, Agelast and Biznis priče. Our support has ranged from choosing equipment and hosting to structuring series and post-production.
Community
We bring podcasters together to exchange experience. Since 2026, we have publicly marked International Podcast Day. We are a programme partner of the first NaPod festival, where we run the Podcast Clinic, offering free consultations for creators.
Projects that show what support means.
Our first and largest project
Podcast.rs
The largest regional podcast archive: 594 shows and more than 46,000 episodes from Serbia and the former Yugoslavia, with a web player and apps for iOS and Android. For many creators, it was the first place listeners found them.
Naša posla
A documentary narrative podcast and a school at the same time. Through workshops and mentoring, young journalists develop their own stories from the field, which we turn into audio documentaries.
EUcast
A platform for podcasts about human rights, society and European integration. We explore major issues through human stories, conversations and concise explanations.
Project history
Seven years, six donor-funded projects.
Since our founding in 2019, we have delivered six projects with international donor support. Each left something that still works today: a platform, a studio, research or a new podcast.
Collaboration beyond grants: we work with the weekly Vreme on the podcast “Ova situacija”. We helped CINS launch “Tragovi”. We produced episodes of “BIRN Priča” for BIRN. In 2023, we organised the Belgrade media design sprint for Hostwriter as part of The Circle Hubs initiative.
Team
Four people at the core, many more in the network.
Vladimir Radinović
co-founder, editor and trainer
Before Podkast Podrška, he worked in civil society and at the Polish startup RadioKit, which developed internet tools for radio. He edits Naša posla and initiated the Sluška research. He is a certified DW Akademie trainer.
Goran Vojteški
co-founder, development and partnerships
He brought Podcast.rs to the 2019 hackathon. He gained media business experience at MTV Adria and Tackwood and now leads relationships with clients and partners.
Jovana Tripunović
projects and management
She spent most of her career in civil society, at the Belgrade Open School and the Ana and Vlade Divac Foundation. She develops and manages our projects.
Dejan Tomka
sound design and production
He designs the sound for our narrative series. Previously, he ran his own events company, Alternacija, working with clients including NIS.
Collaborators: Andrija Stojanović (project management), Anika Ranković (a production student at the Faculty of Dramatic Arts, interning with us) and two studio camera operators and editors.
Our sister company: we carry out commercial production through VisionsHQ, a separate company we founded in 2024. Client revenue helps keep the team together between projects, while the association remains dedicated to the public interest.
VisionsHQWhere we go next
The next step: a regional institute for podcast journalism.
Over seven years, we have built the parts the scene was missing: a platform, research, a school, a studio and a network of newsrooms. Now we want to bring them together in a single institution: a regional Podcast Lab.
We envision a place that:
- advocates for better conditions and a legal framework for creating and running podcasts;
- makes room for marginalised voices and topics overlooked by major media;
- supports independent newsrooms and creators, from idea to audience;
- trains a new generation of audio journalists;
- regularly researches audiences and shares the data with the entire scene.
We are looking for partners who want to build this with us.
Let’s start something together.
Working on a project that needs audio, podcast audience research or journalist training? Looking for a local partner with experience in media development? Write to us. We respond in Serbian and English.
team@podcast.rs